GCBA

At a Glance

The Government of Buenos Aires is a leading figure in the Smart City space with innovative projects in education, health care and transportation.

The Challenge

Engage citizens during their commute time with educational content to create a continues learning culture.

Work Type

Service Design, UIX Design, Architecture Design, Adoption Strategy, implementation and operation.

Our Approach

BA Aumentada is an Augmented Reality and Beacons solution to allow citizens and tourist to learn using Augmented reality technology about history, culture and innovation.

Beacons are used to notify when a User is near a point of interest. Then and Augmented reality expirience is lunched showing multimedia content to the user from audio guides to videos.

The user can select between 3 types of point of interest, Culture, Tech and History to be notify

The Results

More than 1M unique users per day.

This project was executed under Iphoideas S.A.

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