HBO

At a Glance

HBO is one of the most popular entertainment channels in LATAM.

The Challenge

Help HBO in their Digital Transformation by increasing digital subscribers to HBO GO/NOW platforms, capturing online users around Latam.

Work Type

Service Design, UIX Design, Architecture Design, Adoption Strategy, implementation and operation.

Our Approach

Design, development and integration of HBO Latam Short Content platform to capture traffic and increase the onboarding process.

The platform captures traffic from HBO related content search and provides trailers, bonus material and interviews.

When the user is going through the experience, the platform suggest the HBO NOW/GO subscription.

The Results

More than 1M unique users.

This project was executed under Iphoideas LLC

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