Virgin Mobile

At a Glance

Virgin Mobile is a Mobile Virtual Network Operator focused on Millenials with operations in Mexico, Peru and Chile.

The Challenge

Reduce Customer Churn by improving customer experience and creating incentives.

Work Type

Service Design, UIX Design, Architecture Design, Adoption Strategy, Mobile implementation and operation.

Our Approach

Design a User Experience focused on Millenial via Mobile Apps and a Loyalty platform.

The design process started with an empathy process with Millenials Customers through Surveys and interviews.

We created workshops with different Virgin teams and created different mockups. These were tested with real users in order to create the final user experience that was implemented.

The Results

Reduced churn by 10%.

This project was executed under Iphoideas LLC

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